A Living Tapestry of Marrakech

Arrive in Marrakech and settle into the serene elegance of Jnane Rumi, an oasis of calm just beyond the city’s rhythm. In the late afternoon, embark on a private vintage sidecar ride for a stylish introduction to Marrakech. Glide from grand French-era boulevards into the medina’s labyrinthine streets, then out to the palm groves, experiencing the city through contrasts of movement, texture, and light.

This morning, explore Marrakech with an architect-guide, uncovering the city’s layered history from the iconic Koutoubia Mosque to discreet riads undergoing meticulous restoration. In the afternoon, immerse yourself in a Taste of Marrakech culinary walk: freshly baked bread from communal ovens, sizzling grills in the Kasbah, honeyed pastries hidden in the souks, and a vibrant barbecue feast in the heart of Jamaa el Fna.

Spend an intimate day with Samy Snoussi, a Tangier- and Marrakech-based tastemaker whose world bridges art, design, and contemporary Moroccan life. Wander the medina through his lens, discovering hidden workshops, design studios, and favorite cafés. Visit private homes and gardens that inspire his work, meet members of his creative circle, and linger over a long, convivial lunch where ideas, stories, and mint tea flow freely. This is not a tour, but a privileged immersion into Marrakech’s living creative soul.

Leave the city behind for a day in the High Atlas Mountains. Follow the Ourika Valley through terraced landscapes and waterfalls, visit Berber villages, and share a traditional riverside lunch with panoramic views. Return to Marrakech in the evening for quiet moments and garden-side relaxation at Jnane Rumi.

Begin the day with a private art encounter, meeting some of Morocco’s most influential contemporary artists, such as Hassan Hajjaj, Mounir Fatmi, or Mahi Binebine ,while hearing their stories firsthand. In the afternoon, unwind with a deeply restorative hammam and massage ritual at La Sultana. As the sun lowers, travel to the Agafay Desert for a sunset camel ride, followed by a private candlelit dinner beneath the stars, accompanied by live Moroccan music.

Your journey concludes with a private transfer to Marrakech Menara Airport. Depart carrying memories of artistry, flavors, and moments that reveal Marrakech well beyond the expected.